Running profitable ads isn’t luck—it’s process, precision, and persistence. My name is Badar Imran, a Meta Ads (Facebook/Instagram) and Google Ads specialist. I help businesses generate consistent leads and sales by combining advanced tracking setups with data-driven optimization and creative testing. My focus is clear: cut cost per lead (CPL), increase return on ad spend (ROAS), and build systems that deliver predictable growth.

I started my career in computer science and programming, which gave me a technical advantage in digital marketing. While most advertisers stop at campaigns and creatives, I dig deeper into tracking, APIs, automation, and data analysis. This lets me set up GA4, GTM, Conversions API, and enhanced conversions so every dollar is measurable.

As co-founder of Xmerge Solutions, I’ve managed international campaigns—particularly in the USA,UK, Scotland, and Wales—for industries like credit counselling, healthcare, local services, and e-commerce. These campaigns often demanded more than just ads; they required compliance knowledge, funnel design, and performance scaling. Over time, I’ve become known for blending technical expertise with strategic marketing, ensuring my clients not only run ads but also build growth machines.

On Meta, I design TOF/MOF/BOF funnel campaigns, build structured creative testing systems, and scale budgets using ABO/CBO strategies and Advantage+ Shopping Campaigns. Tracking is handled via Pixel + Conversions API + offline events, ensuring clean, reliable data. I’m also experienced with policy-sensitive industries, creating compliant ad frameworks that get approved and deliver results.

On Google, I run Search, Performance Max, Display, and YouTube Ads. My strategies include keyword intent tiers, RSA optimization, negatives, and feed management. I integrate GA4 and enhanced conversions for accurate tracking and smart bidding. This approach consistently lowers CPA and increases conversion volume while aligning ads with landing page performance.

Tracking & Data Mastery

I believe better data = better ads. My setups include:

• GTM: advanced triggers, server-side containers.
• GA4: multi-touch attribution, event tracking.
• CAPI: reliable server-to-server event tracking.
• Enhanced/Offline Conversions: closing the loop for accurate reporting.

Industries Served

• Finance & Credit Counselling (UK/Scotland/Wales)
• Healthcare & Clinics
• Local Services (junk removals,gyms, plumbers, real estate, education)
• E-commerce

My Process

1. Discovery → business goals, target market, budget.
2. Setup → tracking, campaign structures, creative frameworks.
3. Optimization → weekly testing on ads, bids, landing pages.
4. Reporting → transparent dashboards & clear next steps.

Why Work With Me?

Few marketers combine deep technical tracking knowledge with strategic ad expertise. I bring both. If you want lower CPL, stronger ROAS, and campaigns built for scale, let’s work together. I don’t just run ads—I build predictable systems for long-term growth.