freelancer

Sidra Shoaib

Karachi, Pakistan - local time

Completed Mandate0

Ratio Mandate100%

Member sinceApr 2025

Reviews0.00

Total 0 reviews

Languages:

English:

Conversational

Education:

University of Karachi

Master of Arts (MA)

Economics

2015-2019

Experience:

Social Media Executive

2021 - 2024

freelancer

Sidra Shoaib

Karachi, Pakistan - local time

Completed Mandate0

Ratio Mandate100%

Member sinceApr 2025

Reviews0.00

Total 0 reviews

Meta Ads Specialist | Facebook and Instagram | Social Media Marketer

Looking for someone who doesn’t just run ads, but builds profit-focused marketing machines on Facebook and Instagram? You’ve found the right person.


🔥 Who I Am


I’m a certified Meta Ads Specialist with over 4 years of hands-on experience helping brands scale through high-performance Facebook and Instagram campaigns. I specialize in full-funnel strategies, creative testing, audience building, and campaign optimization, all focused on delivering real results, not just metrics that look good on paper.


Whether you’re a small business, e-commerce brand, coach, or content creator, I help turn clicks into customers and ad budgets into profits.


💼 What I Do


I don’t just launch ads and hope for the best. I build strategic ad campaigns designed to match your brand’s goals, whether it’s more traffic, leads, or sales.

Here’s what I bring to the table:


✅ Full Campaign Setup

  • Meta Business Manager configuration
  • Pixel setup and event tracking
  • Conversion API (CAPI) integration
  • Custom audience creation
  • Lookalike audience strategy
  • Detailed targeting and retargeting funnels


✅ Facebook & Instagram Ad Creation

  • Creative strategy and copywriting
  • Scroll-stopping visuals and video ad suggestions
  • Format optimization (Reels, Stories, Carousel, Collection, etc.)
  • A/B split testing for creatives, copy, and audiences


✅ Campaign Management & Optimization

  • Real-time performance tracking
  • Budget scaling and bid strategy refinement
  • ROAS-driven optimization
  • Funnel analysis and restructuring
  • Daily/weekly reporting with actionable insights


✅ Funnel Strategy

  • TOF (Top of Funnel): Awareness and traffic campaigns
  • MOF (Middle of Funnel): Engagement and lead generation
  • BOF (Bottom of Funnel): Retargeting and conversion campaigns


📊 Platforms I Work With


  • Facebook Ads Manager
  • Instagram Ads
  • Meta Business Suite
  • Shopify (for pixel & event setup)
  • WordPress / WooCommerce
  • Canva (for basic ad creatives)
  • ChatGPT (for copy assistance and automation ideas)


🚀 Industries I’ve Worked With


  • E-commerce (clothing, skincare, digital products, accessories)
  • Coaching & online courses
  • Local services (salons, cafes, consultants)
  • Subscription boxes
  • Baby and kids products
  • Coffee brands and lifestyle blogs
  • Personal brands & influencers


📍 Based Remotely, Working Globally


Time zones don’t limit me. I work with clients across the US, UK, Australia, UAE, Canada, and more. Clear communication, deadline respect, and commitment to excellence are my non-negotiables.


📢 Let’s Make Your Ad Budget Work Harder


Ready to turn your Facebook and Instagram ads into profitable, scalable marketing channels?


Let’s connect. Drop me a message with a bit about your business, your goals, and your biggest challenge. I’ll get back with a custom plan or suggest the right next step.


Your brand deserves more than “just another ad.”

Let’s build something that actually works.

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Social Media Ads
Market Testing
Social Media Design
Social Media Marketing
E-Commerce Ads
Lead Generation
Community Management
Paid Ad
Website Traffic Growth
Traffic Conversion

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